We believe in early mornings, honest work, and the kind of community you can only find in rural America. Our designs are inspired by the people who grow our food, build our communities, and pass on traditions worth keeping.

Every tee, hoodie and hat we create is made to be lived in — from the barn to the ball field, from the show ring to the town square. Because rural isn’t just where we live. It’s who we are.

PDC American Jenny | Comfort Colors Tee
from $21.94

Made especially for Pearce Donkey Company in Southwest Oklahoma, this design features America's favorite jackasses, a donkey ready to celebrate independence day!

If you’re looking for a thick, structured tee that’s also super soft and breathable—look no further! The unisex garment-dyed heavyweight t-shirt ticks all the boxes and is made of 100% ring-spun cotton. The regular t-shirt style will complement most looks and fit you to a tee.

• 100% ring-spun cotton
• Fabric weight: 6.1 oz/yd² (206.8 g/m²)
• Garment-dyed
• Relaxed fit
• 7/8″ double-needle topstitched collar
• Twill-taped neck and shoulders for extra durability
• Double-needle armhole, sleeve, and bottom hems

TRADITION | Heavyweight LS Tee
from $22.00
Comfort Colors | Enjoy ultimate comfort with this unisex garment-dyed shirt, crafted from durable heavyweight fabric and dyed for a lived-in look. The dyeing technique ensures the shirt is pre-shrunk to maintain its shape no matter how many times you wash it.

• 100% soft ring-spun cotton
• Fabric weight: 6.1 oz./yd.² (206.8 g/m²)
• Relaxed fit
• Garment-dyed, pre-shrunk fabric
• Topstitched, classic width collar
• Twill-taped neck and shoulders for comfort and durability
• Rib cuffs
• Shoulder-to-shoulder twill tape
• Signature twill label

This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!
Southern Heat | Crop Top
$25.00
This crop top is made of 100% combed cotton, which makes the shirt extremely soft and more durable than regular cotton shirts. The relaxed fit and dropped shoulders ensure comfortable wear, while the cropped length makes it perfect for spring and summer.

• 100% combed cotton
• Heather colors are 15% viscose and 85% cotton
• Fabric weight: 5.3 oz/yd² (180 g/m²)
• Relaxed fit
• Cropped length
• Ribbed crew neck
• Dropped shoulders
• Side-seamed construction
• Shoulder-to-shoulder taping
• Double-needle hems
• Preshrunk